Performance Marketing Growth Proposal
Building A Predictable Client Acquisition System
Every Budget Welcome
Rather than targeting only high-budget projects, we'll position Wilson Bathroom Co in front of homeowners at virtually every budget level
Consistent Enquiry Flow
A predictable, measurable stream of high-quality enquiries from homeowners actively researching or planning a new bathroom
Your Growth Partner
Our role is not simply to generate enquiries — it's to build a complete client acquisition system and scale what's working
Wilson Bathroom Co has built an outstanding reputation across Glasgow and the surrounding areas. Generate enquiries. Measure ROI. Scale what works.
The Opportunity
Wilson Bathroom Co has historically focused on attracting homeowners with larger renovation budgets. Going forward, the opportunity is significantly greater.
Capture Existing Demand
- Homeowners actively searching for a new bathroom
- Those seeking bathroom renovation or replacement
- People comparing bathroom showrooms
- Homeowners looking for bathroom fitters
- Those searching for bathroom design inspiration
Broaden The Target Market
Rather than targeting only £20,000+ projects, we'll position Wilson Bathroom Co in front of homeowners looking for bathrooms at virtually every budget level.
By combining both approaches, we generate immediate enquiries whilst building a scalable system — for this campaign, there should be no such thing as a bad lead.
Our Approach
A complete client acquisition system designed to generate enquiries, nurture prospective customers and provide complete visibility over marketing performance
Our immediate objective: generate a consistent flow of high-quality enquiries, accurately measure return on investment and scale what's working.
Google Ads
- Bathrooms Glasgow
- Bathroom Showrooms
- Bathroom Design
- Bathroom Installation
- Bathroom Fitters
Meta Advertising
(Facebook & Instagram)
Introduce Wilson Bathroom Co to new homeowners whilst continually re-engaging people who have already interacted with the business.
CRM Integration
Every enquiry generated through Google and Meta will flow directly into Wilson Bathroom Co's CRM — ensuring every opportunity is captured, managed and measured from initial enquiry through to completed installation.
Ongoing Optimisation
Performance marketing isn't about generating the highest number of leads — it's about generating profitable customers. Campaigns will be reviewed continuously to improve lead quality, reduce acquisition costs and maximise ROI.
Google Ads
Google Ads will target homeowners actively searching for a new bathroom — placing Wilson Bathroom Co in front of potential customers at the exact moment they're researching or planning their new bathroom.
High-Intent Search Terms
- Bathrooms Glasgow
- Bathroom Showrooms
- Luxury Bathrooms
- Bathroom Design
- Bathroom Installation
- Bathroom Renovation
- Bathroom Fitters
- Bathroom Suites
The Objective
By broadening targeting beyond premium-only projects, we'll significantly increase enquiry volume whilst continually optimising towards the enquiries that generate the strongest commercial return.
Meta Advertising
Meta Advertising complements Google Ads by ensuring Wilson Bathroom Co remains visible throughout the customer's buying journey — introducing the brand to new homeowners and re-engaging those who've already interacted with the business.
Retargeting
Retarget previous website visitors and people who engage with social media content, keeping Wilson Bathroom Co visible until they're ready to enquire.
Lookalike Audiences
Build Lookalike Audiences using existing customer data — Meta's algorithms become increasingly effective at finding similar homeowners as more conversion data becomes available.
Audience Development
Create new audiences based on campaign performance and continually expand and refine them — improving lead quality and reducing acquisition costs over time.
CRM Integration
Every enquiry generated through Google and Meta will populate directly into Wilson Bathroom Co's CRM — providing complete visibility over every opportunity.
What The CRM Records
- Lead source
- Customer information
- Enquiry status
- Appointment bookings
- Quotations
- Sales & revenue generated
The Result
Nothing is lost. Every enquiry is managed efficiently and marketing performance is measured against real business outcomes — from initial enquiry through to completed installation.
Performance & Communication
We believe communication is essential to a successful partnership. Every campaign will be built around measurable commercial performance — reported in pounds and pence.
How We Communicate
A dedicated WhatsApp group giving Wilson Bathroom Co direct access to the Alleyoop team for quick communication and campaign updates
Regular performance reviews ensuring campaigns continue to improve as more data becomes available
ROI reported in pounds and pence: always clear, always commercial
What We Report On
Enquiries Generated
Advertising Spend
Cost Per Enquiry
Conversion Rates
Return on Investment
Recommended Media Budget
Per Month
Recommended advertising budget paid directly by Wilson Bathroom Co to Google and Meta
Meta = both Facebook and Instagram, allowing us to advertise across both platforms from one advertising account. This budget provides sufficient investment to capture high-intent Google searches whilst simultaneously building Meta audiences, generating meaningful enquiry volume and allowing campaigns to optimise effectively.
Capture High-Intent Searches
Appear in front of homeowners actively searching for a new bathroom or bathroom fitters in Glasgow
Build Remarketing Audiences
Grow retargeting pools across Meta platforms to re-engage homeowners throughout their decision process
Broaden Market Reach
Target homeowners across every budget level — not only those planning premium renovations
Optimise Continuously
Focus budget on the campaigns and audiences generating the highest-quality bathroom enquiries
Setup & Monthly Management Fee
£1,350
+ VAT Per Month
Initial monthly management investment:
reviewed after Month Three
Monthly Fee Includes Everything
Google Ads management
Meta Ads management (Facebook & Instagram)
Campaign optimisation & audience development
CRM monitoring & lead management
Performance optimisation & reporting
Strategic support & ongoing performance reviews
ROI reporting (£)
At the end of Month Three, we'll jointly review campaign performance, profitability and return on investment. Subject to both parties agreeing the campaigns are delivering a strong commercial return, the monthly management fee will increase to £2,000 + VAT per month to support continued optimisation, scaling and business growth.
£750 | £0 Setup Fee — One-off Setup
Includes Google Ads campaign build, Meta Ads campaign build, conversion tracking implementation, CRM integration, audience creation, landing funnel implementation and campaign launch and testing.
Why Alleyoop
Alleyoop specialises in helping ambitious businesses grow through measurable performance marketing. We don't just generate leads. We create predictable revenue systems, support long-term growth and provide complete visibility of return on investment.
Generate Enquiries
Generate more qualified bathroom enquiries across every budget level
Maximise ROI
Maximise the value of every advertising pound invested with full commercial reporting
Scale What Works
Integrate every lead into your CRM and continually optimise towards profitable growth
Wilson Bathroom Co has built an outstanding reputation in Glasgow. Our role is to ensure a consistent flow of the right homeowners discover it, enquire and become customers — building a scalable marketing system that supports the continued growth of the business.
Wilson Bathroom Co